Apple’s upcoming Worldwide Developers Conference (WWDC) starting June 8 is set to unveil significant improvements to Siri 2.0, including enhanced contextual awareness and third-party integrations, alongside new product launches. Picture: Google Gemini
Image: Google Gemini
It’s no secret that Apple has been left behind when it comes to Artificial Intelligence, with its version, Apple Intelligence, flattering to deceive.
But that could be about to change next week at Apple’s Worldwide Developers Conference (WWDC), starting on June 8.
Until now, Siri has been nothing more than a basic voice assistant, even though Apple put out misleading information about its abilities in an aggressive marketing campaign in 2024. It promised a number of features that didn’t exist and led to a $250m lawsuit accusing Apple of false advertising.
Now, Siri is believed to be improved in a number of ways, including contextual on-screen awareness, deep app control, and optional third-party integrations like Google Gemini and Anthropic Claude.
All this means that Siri will be able to understand its users’ commands better and become an actually valuable tool— which to this point has not been the case.
The new update, called Siri 2.0, will also allow Apple to release a number of new products at WWDC. That includes a rumoured new Apple smart display for use in the home.
While new laptops like the redesigned new MacBook Ultra will likely take centre stage, it’s a forgotten product like the Apple TV that is in desperate need of an update.
The Apple TV was last updated in 2022, when the 4K 3rd Gen was released. The base model 64GB version costs R2,999 at the iStore, while the 128GB is R3,599.
The current Apple TV uses an A15 chip, which was also found in the iPhone 13 series. In fact, when the Apple TV 4K 3rd Gen was released in November 2022, the A15 chip was already over a year old.