African fashion is dominating the fashion industry. Designers are doing the most by creating unique designs using various materials.
While many are not globally known yet, their work is exceptional and proves that it can be done, given a chance.
Young designers work tirelessly, coming up with innovative designs. If you’re looking for new designers, these are the ones to check out.
Omoniyi Ogochukwu Shokoya
The Nigerian designer is known for hand making clothes out of yarn. She is the founder of Floydcardigancolltn, an urban African knitwear brand. Shokoya recently launched a new Spring/Summer 2022 collection titled “Journey to Self,” which tells the story of self-realisation and acceptance.
From Kenya is Wendo, a jewellery designer who founded the brand Epica Jewellery. Wendo makes African inspired jewellery using beads. Her work has gained international recognition, allowing her to showcase at the Curiosity and Cloth Fashion Event in Australia.
Representing Mzansi is Ncube of Ascend Label, a 100% black South African owned luxury street wear brand. The 22-year-old from Soweto, who manufactures her designs in South Africa, initially wanted to be a model. When she was rejected by several agencies, she then launched her brand and modelled for it.
“Being part of the fashion industry has always been a passion of mine, I knew I belonged there, be it fashion modelling or designing, I just knew I had to be part of the fashion industry, but I didn’t know how to go about with it,” she says.