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WATCH: Gert-Johan Coetzee brings couture to life with theatrical SA Fashion Week show

Karishma Dipa|Published

A statement ombre and fringed gown which is part of Gert Johan Coetzee's SA Fashion Week Spring/Summer 2026 collection.

Image: Supplied/Eunice Driver photography

Gert-Johan Coetzee's "Behind the Crimson Door" Spring/Summer 2026 collection, unveiled on Wednesday night in Johannesburg, literally sent fabric flying on the first day of South African Fashion Week.

With A-list guests including Pearl Thusi, Nadia Nakai, Lira and Kim Jayde occupying the front row, the designer transformed the runway into a fully immersive theatrical experience, where every garment functioned as a living extension of performance.

Created in collaboration with CIRK, an entertainment and performance company dedicated to the circus arts and based at Cresta Mall, the opening act was a multi-layered fusion of couture, aerial performance and storytelling.

This spectacle served as a preview, as their full production will be staged publicly from April 24 to June 14.

The show opened with a striking musical performance, immediately commanding attention as an acrobatic artist was elevated into the air, her gown’s side trains cascading in sculptural motion. It set the tone for what followed: an exploration of duality and transformation.

At the centre of Coetzee’s collection was movement itself.

This statement fringe gown was a stand-out piece from Gert Johan Coetzee's SA Fashion Spring/Summer 2026 collection.

Image: Supplied/Eunice Driver photography

This was most evident in his use of fringe, particularly in a standout turquoise full-length backless gown that anchored the collection for me.

The decorative trim extended the silhouette into motion, breaking the boundary between body and garment. With each step, the look created a visual echo of movement - exaggerated, intentional and deeply performative.

Further amplifying this sense of visual rhythm, bold ombré pieces in both menswear and womenswear introduced gradients of yellow, turquoise, maroon and red across the runway.

An ombre menswear look from Gert Johan-Coetzee's SA Fashion Week Spring/Summer Collection.

Image: Supplied/Eunice Driver photography

These tonal shifts created optical flow, sculpting the body while reinforcing the show’s cinematic, almost dreamlike quality.

In a deliberate break from the runway format, guests were then immersed in a full theatrical performance directed by Joanna Pawelczyk.

The unapologetically expressive costumes - sequins catching strobe light, feathers reacting to every gesture, silhouettes engineered for drama - reframed fashion as performance art.

The intimate, burlesque-inspired sequence blended dance, music and movement into a sensory experience, offering a more immersive lens through which to interpret the collection.

Across the narrative, Coetzee explored garments as emotional architecture - reflecting themes of ambition, tension and transformation. In his own words, each look was designed with intention, balancing structure and fluidity, strength and vulnerability, control and release.

The evening concluded with further looks from “Behind the Crimson Door,” including rich red-toned ensembles where fringe and ombré detailing reached their peak.

Standout moments included leather full-length boobtube gowns, a striking red corset-and-skirt set with a “main character” energy and a show-stopping sequined fringe gown that drew audible applause from the audience.

What stood out most about “Behind the Crimson Door” was not just the clothing, but the insistence that fashion does not exist in stillness. Coetzee didn’t present a collection - he staged an experience where garments became extensions of breath, motion and emotion.

* SAFW continues until Saturday, April 25, at VRTUOSUS in Hyde Park, Johannesburg.