We’re proud to announce GLAMOUR’s partnership with Listerine^® for our upcoming wellness event. Taking place on the 12th of April 2025 at the stunning Eensgezind in Durbanville, Cape Town. The wellness event promises to nourish the mind, body and everything in between offering a space to relax promoting well-being.

Our collaboration with Listerine^®, one of the leading brands in oral health care globally and the #1 global mouthwash brand is one that sparks the conversation around holistic wellness and health.

We connected with Listerine^®to discuss the inspiration behind this exciting collaboration:

What inspired your brand to partner with GLAMOUR for this wellness event, and what excites you most about this collaboration?

Our partnership with GLAMOUR for this wellness event is inspired by our shared commitment to empowering individuals to prioritise their health and wellness. Listerine^® recognises that oral health plays a crucial role in overall well-being, and teaming up with GLAMOUR allows us to reach an audience that is passionate about self-care and holistic approaches to health.

What excites us most about this collaboration is the opportunity to create meaningful conversations around wellness. We’re eager to share insights about the importance of oral hygiene as part of a comprehensive self-care routine, and to connect with attendees who are interested in exploring all facets of their health.We believe the company we keep is essential and important for our ongoing narrative of wellness, particularly with women as we are about to enter an exciting phase bringing a compressive offering to market.

How does your brand align with the theme of wellness, and what impact do you hope to make through this partnership?

Listerine^® has always been at the forefront of transformation towards oral health, which is a crucial component of overall wellness. Our products are formulated to help people maintain a healthy mouth by providing 5X greater plaque reduction than brushing and flossing alone*, which in turn contributes to their overall health and confidence. Through this partnership with GLAMOUR, we aim to educate and empower individuals to take proactive steps towards better health, starting with their oral care.

What does wellness mean to you, and how do you incorporate it into your brand’s values and offerings?

Listerine^® incorporates wellness into our brand’s values and offerings by promoting a comprehensive view of health. We understand that wellness isn't just about physical fitness or nutrition; it also includes aspects like oral hygiene, mental health, and emotional resilience.In our product formulations, we focus on delivering effective solutions that contribute to oral health, such as our mouthwash range that provides protection against plaque and promotes gum health. We also aim to foster a positive mindset around self-care through our campaigns and initiatives, encouraging individuals to prioritise their oral health as part of their daily wellness routines.

Join us for the 2nd edition of the Cape Town Wellness Event on Saturday, 12 April 2025. Purchase your tickets now via Quicket.