Top European ski destinations for South African travellers over the festive season

A village in the French Alps covered in snow. Picture: Pexels

A village in the French Alps covered in snow. Picture: Pexels

Published Oct 11, 2024

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Ski season in the northern hemisphere is fast approaching and some South African travellers are gearing up for the ultimate winter escape over December.

The season takes place from November to April, coinciding with South Africa’s festive season travel.

During this period the French and Swiss Alps will be covered in white attracting ski enthusiasts from all around the world looking for a chilly adventure.

If you’re planning on trading in South Africa’s long-awaited glorious summer heat in exchange for snow-capped slopes, Club Med travel experts, shared three things to consider before packing your bags.

Where to go?

According to the experts, the French Alps remain a top ski destination for South African ski enthusiasts due to its world-class resorts, reliable snow cover, and diverse terrain that caters to all skill levels.

“Its high-altitude locations ensure excellent snow conditions, while modern infrastructure and picturesque alpine villages offer a blend of adventure and culture.

“The region's accessibility from major cities makes it a convenient and vibrant choice for skiers. Rich in history and year-round attractions, the French Alps provide an unparalleled skiing experience,” they said.

The experts also added that Italy and Switzerland are also on the radar, with many South Africans opting for the scenic slopes of these regions.

“The diversity in experiences, from Italy’s charming villages to Switzerland’s world-renowned ski resorts, makes them compelling choices for both adventure and culture,” they added.

The experts also noted that interestingly, Japan is gaining traction as an up-and-coming snow destination, showcasing the growing interest in Asia’s powdery slopes.

“For those looking to diversify their snow experiences, Japan offers a unique blend of cultural immersion and world-class skiing,” said the travel experts.

Who to travel with?

When it comes to the type of travellers exploring ski vacations, the experts noted that families are leading the charge this season, with a remarkable 30% growth in bookings compared to previous years.

“The demand for all-inclusive family-friendly resorts and activities has sky-rocketed, as more South African families seek memorable winter experiences that are seamless and hassle-free.

“Additionally, many families are attracted by the opportunity to bond over unique non-ski experiences like sledding, snowshoeing and après-ski activities that cater to all ages,” they said.

Club Med travel experts also noted that couples and groups of friends are also significant contributors to the season’s bookings, though their travel patterns differ without the constraints of school holidays, they are more flexible, often opting for last-minute bookings.

“This flexibility allows them to take advantage of the best deals, explore lesser-known destinations, and enjoy more spontaneous travel.

“For couples, the allure of romantic getaways in the serene snow-capped mountains, complete with cosy chalet stays and gourmet dining, is irresistible,” said the travel experts.

They noted that on the other hand, groups of friends are drawn to the vibrant après-ski scene, adventurous off-piste skiing, and the opportunity to explore diverse cultural experiences across different regions.

Book early to avoid disappointment

The travel experts said that a notable trend this season is the surge in early bookings, with over 20% more people having already secured their snow holidays for the upcoming year.

They said that this advance planning not only ensures a wider choice of dates and resort options but also gives first access to the most sought-after accommodations, such as interconnecting family suites, premium rooms with the best views, or proximity to key resort amenities.

“By paying a portion upfront, you can manage your cash flow and spread the cost of the holiday, making these dream trips more accessible and financially manageable.

“Early bookings also offer peace of mind, allowing you to lock in plans and look forward to the winter escape without the stress of last-minute arrangements,” said the travel experts.

In conclusion, they said that as the ski season approaches, South Africans are showing a strong appetite for European winter escapes with early bookings surging and family-friendly resorts in high demand.

“South Africans are eager to embrace the magic of the snow, knowing that this season promises unforgettable experiences in some of the world's most picturesque winter landscapes,” said the travel experts.