Johannesburg – SA Canegrowers have written to President Cyril Ramaphosa, calling on him to sign the Home Sweet Home pledge to only buy locally produced sugar.
The organisation says that in his 2021 State of the Nation address, President Ramaphosa called on South Africans to buy local, a call that SA Canegrowers has championed and invested in.
“Now, the President and his government have the opportunity to do the same.
“SA Canegrowers launched the Home Sweet Home campaign to raise awareness about the threats to the local sugar industry and encourage consumers to buy locally produced sugar.
“The campaign arose out of the Sugarcane Value Chain Masterplan that was signed by Ministers Ebrahim Patel and Thoko Didiza in December 2020.
“Letters requesting support have also been sent to Ministers Didiza and Patel," read a statement from the organisation.
Chairperson for SA Canegrowers, Andrew Russell, said that the digital phase of the campaign, launched in June 2023, has reached more than 2 million South Africans, and thousands have already signed the pledge.
“While SA Canegrowers and some industry stakeholders have fulfilled their obligations under the Masterplan, government action has been slower.
“There has been no indication, for example, that the government fulfilled its commitment to ensure that government departments and state-owned enterprises procure locally produced sugar,” said Russell.
Russell said the challenges facing the local cane growing industry have caused widespread hardship and uncertainty for small-scale growers and for the large-scale growers, who are the biggest employers.
“It is therefore essential that the government remain steadfast in its commitment to help the industry if growers are to survive the hardships brought on by the milling crisis, the Health Promotion Levy, recurring flooding, and other impediments to growth,” he said.
The Star