Snapchat+ has reached a million paying customers.
Costing $ 3.99 a month, the service launched in June and has already crossed the milestone less than two months in.
Snap Inc. also announced a slew of new features, including priority Story replies, post-view emoji, new Bitmoji backgrounds, and new app icons.
Meanwhile, last week saw Snapchat launch its first parental controls.
The video-sharing platform has faced mounting pressure to do more to protect young people from harm while using the service.
In a new blog post, Snap laid out the new settings and vowed that user safety is a top priority.
The company said: "Creating a safe and positive experience for them is critical to this mission. While we want our platform to be safe for all members of our community, we have extra protections in place for teenagers."
A new in-app tool called Family Centre was launched with the aim to "help parents get more insight into who their teens are friends with on Snapchat and who they have been communicating with, without revealing any of the substance of those conversations."
What's more, in the "coming weeks", Snap will "add a new feature that will allow parents to easily view new friends their teens have added."
By fall, Snapchat will have "additional features", including "new content controls for parents and the ability for teens to notify their parents when they report an account or a piece of content."
Snap worked with families to better understand their needs and consulted online safety experts.
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