TikTok resumes feature could spark trend

File picture: Reuters/Danish Siddiqui

File picture: Reuters/Danish Siddiqui

Published Aug 10, 2021

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TikTok's resumes feature could prompt a trend in video job applications.

The feature - which ran in July as part of a pilot programme - was pitched as a way to "creatively and authentically showcase [your] skillsets and experiences".

Now, Nicole Penn - the president of marketing agency EGC Group - told CNET: "The advantage for applicants is it's a time to show your creativity.

"The upside for employers is that you're getting access to a digital native, which is what so many employers want."

And she's certain other social media platforms will look to capitalise on TikTok's move in this area.

Penn added: "We first predict that LinkedIn will have a video resume feature.

"Next, we do see Instagram already being used for recruitment, so it's just a matter of time before they have a similar feature.

"And of course Facebook, being part of Instagram, will do the same."

Bang Showbiz

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