Sho Madjozi launches a hair range - just in time for the festive season

Sho Madjozi listened to the people and launched a hair range. Picture: Kgomotso Neto.

Sho Madjozi listened to the people and launched a hair range. Picture: Kgomotso Neto.

Published Nov 24, 2023

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The people have spoken and Sho Madjozi has listened.

The acclaimed South African musician has announced that she is launching her hair line, “Sho and the Stars”.

This comes after she this week posted a video on X, showing her sparkling braids and users encouraged her to start a hair range.

For years, little girls have copied Madjozi’s colourful braids and this December, they’ll be rocking sparkling braids from the musician’s range.

— It’s Sho time (@ShoMadjozi) November 23, 2023

“As many of you know, there has been tension between me and the parents for quite a few years now. So in the interest of coming to some sort of peace, I am launching my hair line, starting with #SparkleBraids for December,” said the award-winning musician.

“On a serious note, thank you for supporting and pushing me. It’s wonderful to see the extent you will go to make your little ones happy. Personally, I love them and they make my life brighter.”

Madjozi’s fans were thrilled that she finally tapped into the hair industry.

“What an incredible marketing roll-out. I smiled throughout this thread and I now want to buy hairpiece for the daughter I don’t have who hasn’t even asked for this hairstyle who can I speak to about having a 5-year-old baby girl by December”? commented @sibumabena.

Parents are now demanding more - they also want dolls and other accessories.

Here are more reactions from happy parents:

— Lebogang (@LeboMoeketsi_) November 23, 2023