In three months’ time, South African Fashion Week (SAFW) will be hosting a fashion show at the Mall of Africa.
The Autumn/Winter 2024 season will see designers showcase their newest collections.
Some of the designers who will be showcasing are the Mr Price Scouting Menswear 2023 finalists.
These are the emerging fashion designers whose brands focus on menswear. They will be judged by industry experts who will not only criticise their work, but advise them on how to build a successful brand.
The Mr Price Scouting Menswear 2023 Competition judges are, Amber Jones, head of buying at Mr Price; Sahil Harilal, fashion editor at “Sunday Times”; Sanele Zulu, head of menswear buying at Mr Price; Molife Kumona, editor in chief of GQ South Africa and Tamaryn Whitmore, head of womenswear buying at Mr Price.
What these judges are looking for from the finalists are:
- Research: A mood board with written and picture references which show where the designer’s, “Sport to Street”, inspiration came from.
- The beginning: Pictures of the starting point of each of the designer’s seven looks, showing where the inspiration came from and how they are adhering to one or more of the four circular design strategies (below) to improve the garment’s lifecycle and enable circularity:
- Design for Low Waste
- Design for Low-impact Materials and Processes
- Design for Longevity
- Design for Recyclability
- Innovation: Designers must develop prints that represent their design identity.
- Reflect:
The best designer to impress the judges will win prizes worth more than R50 000