Gundam partners with global fashion franchise on a new collection

The new Levi’s x Gundam Seed collection. Picture: Supplied.

The new Levi’s x Gundam Seed collection. Picture: Supplied.

Published Jan 30, 2024

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Fashion is everywhere, even in fiction, because for characters to be in their element, they must look the part.

Global fashion brand Levi’s has partnered with a Japanese military fiction media franchise, Gundam. Both brands have created a futuristic collection called the Levi’s x Gundam Seed.

Taking centre stage in the Levi’s® x Gundam Seed are the ‘93 501 jeans and the matching relaxed trucker.

Made from indigo denim with a light stonewash finish, the jeans and jacket both feature patterned prints of the Strike Gundam, a blue jacron backpatch, and a co-branded patch.

The futuristic collection called the Levi’s x Gundam Seed.

Meanwhile, the Levi’s x Gundam Seed technical anorak, boxy and slightly cropped, comes with silver piping, oversized utility chest pockets, straps to tie back and a large GAT-X105 Strike Gundam graphic on the back.

It can paired with the cargo pant, which also features matching piping and co-branded Gundam patches on the cargo and back pockets.

The collection also includes a range of T-shirts, from the boxy Tee, offered in both starbright white and destruction black, with Gundam graphics (Strike Gundam and GAT-X105 Strike Gundam, respectively) and a woven jacquard co-branded patch.

The light grey rugby comes with a cotton twill black collar, an oversized Strike Gundam print and a jacquard jock tag.

The dark blue long-sleeve Tee features an eye-popping ZGMF-X10A Freedom Gundam print on the back with a mix of reflective and non-reflective prints on the left chest and right sleeve.

Lastly, the red Levi’s x Gundam Seed hoodie features a glossy GAT-X303 Aegis Gundam print on the centre chest and a jacquard patch on the left sleeve.