When the “Eras Tour” started in March 2023, Taylor Swift stunned fans by debuting around 16 different outfits which each represent her “Era’s’”for each of her albums.
Despite the worldwide tour which featured ten studio albums and various costume changes, the “Shake it Off” hitmaker still maintained her iconic hairstyle, most notably known from her “Red Era”, which saw her rocking long, straight and blonde hair with her signature fringe.
She took to the stage in extraordinary conditions, which ranged from heavy rainstorms to sweltering heat, which means that the American singer and songwriter’s hair has gone through a lot.
In addition, humid conditions at venues around the world where she has performed have caused the star’s hair to revert to its natural curls.
And the tour progresses, Swift’s hair is looking more natural, with many fans commenting that it’s looking healthier than ever.
As a result, Swifties, as her fans are affectionately known as, have taken to social media in their numbers to ask for tips on how the star keeps her hair looking so healthy.
With this in mind, experts at Roxy Hair, a website that specialises in high-quality extensions, has created a guide on how to replicate the star’s intricate hair care routine.
It all starts with a good shampoo
Swift is known to have naturally thick and curly hair, which can often become frizzy in humid conditions. The singer has clearly selected a shampoo that perfectly suits her natural hair type, which leaves it looking healthy and hydrated.
“When picking out your shampoo brand, choosing one that caters to your natural hair type is crucial,” the experts insisted.
They added that while it’s not known which specific brand of shampoo she uses, some fans have speculated that the star uses after-sun hair treatment, which treats sun-exposed hair.
“Since the star regularly performs in exceptionally humid conditions, it’s logical that Taylor Swift would use a shampoo that prioritises rehydration and prevents breakage,” they said.
“Humidity can often cause hair to become frizzy and dry, making it susceptible to breakage. However, after-sun shampoo products boost the hair’s hydration, preventing sun damage, making them ideal for the star to use during the ‘Eras Tour’.
Use a hair serum
The experts suggested adding a leave-in hair serum to your routine after washing your hair.
“Hair serums are fantastic for preventing frizz and breakage, leaving hair looking healthy and nourished,” they said.
They recommended applying one or two drops of the serum to your scalp before lightly rubbing it in and to apply serum to wet hair.
“When picking out your serum, make sure it’s light, as Swift has previously stated that she hates adding thick hair products to her routine”.
The power of natural hair
The experts said that during Swift's “Folklore Era” during the Covid-19 pandemic, she was praised for wearing her hair naturally wavy and the singer seems to be straightening her hair less and less as the “Eras Tour” progresses.
During Swift’s performance in Singapore earlier this year, she remarked: “As you can see, my hair has returned to its factory settings, thanks to the humidity here. I’m not complaining; I like it.”
“While Taylor still frequently straightens her hair for her performances, she often wears it naturally on her days off, which heavily contributes to her having healthy hair,” the experts said, adding that using heat appliances regularly on your hair can result in a high amount of breakage, including split ends and a loss of natural moisture.
“Letting your hair air dry naturally occasionally is a fantastic way to let your hair breathe, reducing the risk of dandruff and damage,” the experts believe.
Hydration is key
As the “Eras Tour” is so physically exerting, Swift must stay hydrated throughout the day and drinking plenty of water can also benefit hair.
“Hydration is hugely beneficial for strengthening hair and reducing the risk of breakage as it rehydrates hair and can also promote growth”.
They added that hair masks are another fantastic way to keep hair looking hydrated.
“After shampooing your hair, simply apply a hair mask from the roots to the tips for three to five minutes before rinsing as usual”.
They also suggested using leave-in conditioner in your hair after shampooing to keep your hair looking healthy and hydrated, especially in humid conditions.
Be conscious of the products you’re using
Going by Swift’s healthy hair, it’s clear that she’s using products that prioritise her hair’s health, the experts said.
They added that in 2022, the singer was photographed wearing a silk scrunchy on her wrist, which helps to reduce frizz and damage to the hair, instead of using elastic hair bands.
“Try selecting organic and natural products and always steer clear of shampoos containing excessive sulphates, as these can strip away the hair’s natural moisture levels, leaving you with frizzy and damaged hair”.
Try out some hair extensions
It has been widely suggested that Swift started using hair extensions in recent years, which has contributed to her hair looking longer and thicker.
“Clip-in hair extensions are fantastic for adding additional volume and length, but it’s essential to work out which extensions are right for you,” the experts said.
“It’s generally advised to avoid hair extensions that involve heat and glue, as this can result in damaged hair.”