Berman 'bullish’ about current state of SA fight game

Kevin Lerena is starting to make a name for himself internationally. Photo: Muzi Ntombela/BackpagePix

Kevin Lerena is starting to make a name for himself internationally. Photo: Muzi Ntombela/BackpagePix

Published Feb 19, 2017

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JOHANNESBURG - Veteran boxing promoter Rodney Berman says he has not been this excited in years as he looks at his stable of fighters and plans ahead to another year of promotions with Golden Gloves.

In a wide-ranging interview, Berman gave his views on current fighters, women’s boxing, his deal with a Chinese consortium, the lure of MMA and the importance of television in making his promotions a success.

Talking about his stable of boxers Berman said: “Guys like Kevin Lerena and Simpiwe Konkco are clearly on the up. Others, like Johnny Muller and Ryno Liebenberg, are at the crossroads.

“Truthfully, I haven’t been so bullish for many years. You can add fighters like Thulani Mbenge, Nomeva and Hekkie Budler to the list of guys on the move.

“Underlying it is the emergence of young trainers like Colin Nathan and the Smiths. Their fighters are always in tip-top condition. There’s a lot to be excited about.”

Internationally, Berman had a great run until recently in Monte Carlo and he has co-promoted in America and elsewhere. He was asked what was new on the horizon.

“Golden Gloves is far down the track in working with a Chinese consortium. This is very exciting and could lead to something quite special. Plus we have a strong association with Banner Promotions in America and the Sauerlands in Europe.”

Questioned about the changes at Boxing South Africa, chiefly with the appointment of a new CEO, Berman is a happy man.

“My views have been an open secret. The administration of BSA has been woeful under a succession of poor CEOs. New appointee Tsholofelo Lejaka is a breath of fresh air; he’s young, level-headed, modest and learning fast.

“He’s stamping his authority, which is encouraging. Golden Gloves will give him all the assistance he needs.”

A few years ago Berman flirted with women’s boxing, promoting a Laila Ali fight. Would he go down that road again?

“No. It’s a subjective view. I just don’t like the idea of women hitting each other. I made the exception on account of Ali’s pedigree, but it’s not something I will pursue again.”

Questioned about MMA he was asked if he would ever promote it.

“I’ve been offered the opportunity to do so many times. In fairness, it would be encroaching on current operators. Although it’s martial arts, it’s an industry I don’t really understand.

“My one son, Joel, is close to one of the senior UFC executives and we had initial talks, but nothing came of it. If I was to get involved, it would have to be at that level [UFC] but the reality is it is way beyond the means of South Africa.

“And, yes, I’ve seen the speculation of a fight between Floyd Mayweather and Conor McGregor. It’s a circus.”

Talking about what boxing fans can expect in the short term Berman replies: “I’m excited about April. It’s not a big show, but it’s a showcase for some of the best young talent around. It’s so important to bring these guys through.

“Then in May we have a major show at Emperors. Konkco is one of our jewels. If he gets past this guy [Melvin Jerusalem] he’ll be elevated to where Hekkie once was.

"And then there’s the US debut of Lerena which will depend on securing him a work permit, hopefully for April. There’s lots of fanfare around him, which is encouraging.”

On a more sombre note, Berman talked about his recent announcement of a new sponsor and the buzz - but then suddenly things went quiet.

He explains: “We had negotiated with FORUS but they proved a great disappointment. They came with big talk, but left a lot to be desired with their conduct.

"We are investigating the whole operation.

“Sponsorships have always been challenging in boxing, especially in South Africa. But with this new crop of fighters, interest is peaking. Guys like Lerena and Konkco are very appealing to sponsors.”

Golden Gloves has always emphasised the value of good partnerships and Berman has had a particularly good relationship with SuperSport and Emperors Palace.

“People tend to underestimate the importance of their roles behind the resurgence of boxing. As happens around the world, where would the major promoters be without television?

“Matchroom would be nothing without Sky TV. GGG would be nowhere without HBO. All of our opportunities stem from these great partnerships."

Looking at the international scene, Berman spoke about the upcoming heavyweight fight - Anthony Joshua versus Wladimir Klitschko. He was asked who wins and why?

“Quite simply it’s Joshua. Klitschko was never that great to start with, although he possesses a tremendous work ethic and dominated an ordinary era.

“Joshua is rejuvenating the division. He’ll be too young, too fast for Wladimir. As we saw against Tyson Fury, Klitschko is just too laborious.”

Berman has had a long association with Gennady Golovkin and his team. He was asked about the relationship.

“Promoter Tom Loeffler and his team are stand-up guys. As for GGG, I wish all fans could have the privilege of meeting him; then they would understand what a true champion he is. He never bad-mouths anyone and is quality all-round.

“They’re a first-class team. Tom and I have chatted about featuring Lerena on a GGG undercard in Europe later this year and he’s amenable to that.”

It seems like after decades of keeping professional boxing alive in South Africa, Berman is not ready to throw in the towel. Instead he seems determined to keep on unearthing and promoting fighters that will do the country proud. 

ANA

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