For agents to succeed, they will need to adjust quickly to a major shift in consumer demand for a service that is not just more efficient but also intuitive and able to provide solutions that are tailor-made to fit specific circumstances.
The pandemic has shown that people do not just want to be a number receiving generalised advice in an automated system.
“They want to connect with a human being who listens to, and understands, their particular needs and then is able to access superior technologies to help them save time, money and inconvenience.
“Estate agents, and the principals and companies behind them, are going to have to step up now as never before if they want to win clients and achieve and maintain success,” Everitt says.