Russia, where the nouveau riche are very riche, has one of the fastest growing luxury-car markets in the world - and now it has exclusive tuning houses to cater for Moscow mover-and-shakers who reckon a Porsche Cayenne just isn't special enough.
Bespoke blingerie Lumma has just finished customising three Cayennes - for three different customers, let us hasten to add - and put together this Kremnlin Kustom Koncours to show us just what can be done with Porsche's biggest cannon and a whole bunch of (mostly German-made) off the shelf go-fast goodies.
The eyeball-searing metallic orange lead car is based on the S Hybrid, boosted from 279 to 331kW and runs on special 20” forged-alloy rims, finished in body colour, as are the components of the all-carbon-fibre body kit and bonnet.
Three central tailpipes dominate the rear treatment.
The interior has been completely re-trimmed in mixed leather and alcantara fake suede, with carpeted floor and headlining, aluminium pedals and leather-trimmmed floor mats embroidered with the Lumma logo.
The brick-red bundu-basher has a V6 diesel that's been tweaked to increase power from 179 to 206kW, and runs 22” CLR alloy rims.
The distinctively different front treatment includes a carbon-fibre bonnet that's been lacquered rathernm than painted, to show off the 'chequered flag' weave of the carbon-fibre fabric.
Dual 90mm tailpipes poke out on either side of the diffuser, and a carbon-fibre roof spoiler completes the look.
The interior is trimmed in leather, with trim elements - all lacquered - in the light stuff, sports instrumentation with red backlighting, and body-colour seat belts.
The metallic black Cayenne Turbo, however, is all about power.
Four hundred and forty-one kilowatts of it to be precise, breathing out through three 80mm auspuffen on each side.
The customised bonnet, body kit, even the rims are all finished in body colour, while the ultra-luxurious interior is resplendent in two-tone tan and beige leather, with matching beige instrument faces, aluminium pedals and beige floor mats with leather trim.