Award-winning content creator Mihlali Ndamase has been announced as the new face of Ciao Malfy.
She comes after Kefilwe Mabote, K Naomi and Tshego Manche, the previous local ambassadors of the brand.
“The welcoming of premium influencer, Mihlali Ndamase could not have come at a better time. The fresh-faced and versatile Ndamase is the perfect fit and exact muse South Africans want to follow as we enjoy living La Dolce Vita.
“What better way to welcome the newest addition to the Malfy, La Famiglia than to toast our favourite flavoured gin. Ndamase is no stranger to La Dolce Vita as she epitomises luxurious style and elegance,” says Mapula Hadebe, the brand manager.
Although she is more into fashion and beauty, Ndamase has worked with other beverage brands like Nespresso and Coca Cola.
Last year, she launched a new business Malakyt. Malakyt is a platform for beauticians to advertise their skills to attract more clients. It also allows clients to book services from hundreds of beauticians who do make-up, nails and hair.
She is also the founder of Beauty and The Beat, a project she runs in partnership with Revlon, connecting with other beauty lovers, sharing beauty tips, trends and tutorials on different make-up looks for various occasions.
The next Beauty and The Beat will be taking place at Umhlanga on Sunday, February 27.