J. Cole announces plans to release new doccie 'Applying Pressure'

J. Cole. Picture: Instagram

J. Cole. Picture: Instagram

Published May 10, 2021

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J. Cole is set to release a documentary to accompany the launch of his new album.

The 36-year-old rap star has revealed he's planning to release “Applying Pressure: The Off-Season Documentary”, which will give fans a behind-the-scenes look at the evolution of his new album.

In a video clip on Twitter, Cole - who is poised to release his new album, “The Off-Season”, later this week - says: "This is the moment that a lot of your favourite rappers hit a crossroad.

“Are you OK with getting comfortable if you leave no stone unturned creatively? I thought a lot about that - ‘Nah, I’m not cool with that’."

— J. Cole (@JColeNC) May 9, 2021

Cole previously revealed that he hopes to remain a relevant figure in the music industry for decades to come.

The “Crooked Smile” hitmaker admitted he wants to become a Bruce Springsteen-like figure for rap music.

He shared: "I don’t wanna be making a documentary 20 years from now talking about this as if it was the end.

"I wanna still be present and still making music. I wanna be like Bruce Springsteen or something, making songs that are relevant. If a tragedy happens, make a song and I just put it out and people know I’m still speaking for them. I wanna be like that. I wanna have my art always appreciated."

The rapper - who released his debut album, “Cole World: The Sideline Story”, in 2011 - also insisted he wasn't getting carried away by fame and success.

He said: "I don’t buy into my own hype.

"I’m grateful for the reactions and the appreciation, but I don’t buy into like, ‘Yeah, I’m the man.’ Nah, I feel like I got a lot left. I’m gonna be here for years."

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